Having your cake and eating it too. Except we don’t make cake. We make bars. Balanced nutrition bars. Organic balanced nutrition bars to be exact. Squarebars. They’re good for you. And they taste good.

Hipsquare is about going back to basics, but making those basics new and relevant. Three square meals was turned on its head when snacking was ruled healthy. Snacking was turned on its head when eating healthfully became difficult. Difficult was turned on its head when we traded a bar for a square.

Squarebar did not start in a kitchen (albeit, a kitchen would follow soon after), Squarebar was conceived on a San Francisco based couch and will be born in March of 2012 at the Natural Products Expo West. As far as the rest of the details… let’s just say those came naturally (pun intended).

We eat what we preach – it’s as simple as that! Sarah went gluten and dairy free after discovering she could be freed from her asthma medication*. Andrew went gluten and dairy free because he loves Sarah (in addition to bringing his own brand of quirks to the family meal plan). But what transcends the countless, ever-changing dietary specifics, is that amazing feeling you get from simply eating healthy, which begs the question: how do you wanna feel?

Happy eating.

Sarah & Andrew                                      

*Products are not intended to diagnose, treat, cure or prevent disease.